Platforms change constantly. New tools show up, algorithms shift, and now AI can produce content faster than most of us can drink our coffee. But here’s what’s also true: people are getting savvier about what they pay attention to, and even more cautious about what they trust. If you’re building a social strategy for 2026, you still don’t need to be everywhere. You simply need to show up where Canadians actually spend time, with content that feels real. The vibe for 2026:  trust and...