STGP Blog - Learn Digital Marketing Best practices for small business

If you've ever wondered whether you should handle your own marketing or hand it off to someone else, you’re not alone, and we have some good news: there's no wrong answer. Just a right one for where you're at right now.

Nobody loves asking for reviews. It feels a little like asking someone to compliment you to your face, and most small business owners would rather do just about anything else. Here's the good news: asking well doesn't have to feel gross, pushy, or transactional. It just takes a bit of intention.

If you’re building a social strategy for 2026, you still don’t need to be everywhere. You simply need to show up where Canadians actually spend time, with content that feels real.