STGP Blog - Learn Digital Marketing Best practices for small business

If you've ever wondered whether you should handle your own marketing or hand it off to someone else, you’re not alone, and we have some good news: there's no wrong answer. Just a right one for where you're at right now.

Meta is very good at making you feel like you're missing out. A polished pop-up appears in your Ads Manager or inbox: "Your business is eligible to get Meta Verified." A little blue badge. An air of legitimacy. And suddenly you're wondering if your competitors have it and you're falling behind. But before you hand over your credit card, let's talk about what Meta Verified actually is - and whether it's worth a single dollar of your small business budget.

If you’re building a social strategy for 2026, you still don’t need to be everywhere. You simply need to show up where Canadians actually spend time, with content that feels real.