2025 Marketing Strategy: Key Steps to Boost Your Business Success

Would you jump in the deep end of the pool if you didn't know how to swim? Similarly, why would you rush into planning and executing your 2025 marketing without first looking back at what worked and what didn't in 2024?

This annual must-do marketing exercise will help you understand more about your customers and what content and campaigns had the highest conversion rates. With this information, you can continue doing what worked (and use this knowledge to scale your business) or throw out what didn’t work well to make changes and try something new to improve your ROI. 

In this article, we’ll share how to prepare your business for 2025 by reviewing your past year’s performance and using this information to scale or try new strategies and tactics to help you meet your goals in the coming year.

How to Build a Winning 2025 Marketing Strategy Using Insights from 2024

Whether you know it or not, you can learn a lot from how you ran your business and your Marketing in 2024. Ideally, you’ve already been tracking analytics and KPI’s so you have a reasonable basis for analysis. 

If not, all is not lost. You can still get some basic learnings and baselines by looking for information related to:

• The campaigns and content you created

• Your spend and expenses for each one (ad spend, creative budgets, staffing, costs to close)

• Conversions or goals achieved through your campaigns

• Anything new you know about your target customer, their pain points, and reasons for buying

Ultimately, you want to determine which content, channels, or other variables yielded the highest ROI to help you meet your business or marketing goals. 

How to use your earnings to boost your marketing in 2025

In your marketing, there are likely three areas that could use your attention in the coming year:

Your website

Did you know you should do a big update to your website every couple of years?  During that time, chances are your services have changed, your audience’s needs have evolved, and your overall messaging may be new. 

In addition to making these more basic content updates to your website, it's worth looking at your website analytics to see what content resonates best with your target customers and what content may be causing them hiccups along their buying journey. 

To determine what pages of your website are most effective, look at the following in your website analytics:

• Most visited pages

• Pages with the longest average “time on page” 

• Pages with the highest conversion rate

• Pages most often shared on social media or linked to from other websites

Analyze your top pages to determine what factors contributed to these pages' success. Take this learning and apply it to pages on your site that are not performing as you had hoped. Use these same learnings when developing new pages over the next year.

When making any of these updates, you can roll them into a larger website development project or roll them out gradually as you have the internal capacity to do so. Don't forget you can always hire a Web developer or digital marketing company to help. 

(Shameless plug: STGP can help you update or refresh your website)

Your Search Engine Optimization (SEO)

Have you noticed a drop in your search engine rankings? As the search engine algorithms evolve, what worked for you last summer may no longer be effective in driving organic traffic to your website.

Now is a good time to look at your SEO analytics from 2024 to see which strategies and keywords may need updating. 

Start by doing a comprehensive SEO audit of your website. An SEO audit can help you determine exactly what areas are optimized and could use improvement. It will help you assess:

• The back-end coding of your website to ensure it meets best practices for SEO and usability

• How well-optimized your content and images are on your site

• Other off-page SEO influences including the number of sites that link to yours.

(Another shameless plug coming…Request your free, instant SEO report from STGP)

Also, look at your search engine ranking for the top keywords on your website. Compare your rating over time for a more accurate picture of your rank. If your search engine ranking has dropped, that phrase or web page deserves a closer look. It's possible that no one is searching for that phrase anymore on Google, or the page has not been fully optimized for that phrase.

Your content

Your written and visual content plays a vital role in your marketing effectiveness. Good visual and written content can convert even the most skeptical prospects if you do it right! Look at all of the content you created or used in 2024, including 

• Blog posts

• Social media

• Newsletters

• White papers and downloads/freebies

• Podcast episodes

• Slideshow

• Anything else you’ve created or collaborated on

Look at your 2024 analytics to see which content was most popular. To determine this, look for:

• Content shared often on social media

• Blog posts that got the most visits or comments

• Content linked to from other websites. 

The new year is the perfect opportunity to refresh your content planning for the quarter or full year. With advanced planning, you’ll have more time to incorporate what you learn about what content resonates most with your target customers. As a bonus, it also helps you allocate resources to update or create content, including hiring content marketing experts like copywriters, designers, and digital marketing strategists.

What now? Where do I get started?

Small Town Girl Promotions has been helping its existing clients create their 2025 marketing strategies and plans. Now, we can help you! We’ll review your past analytics and conversions to create an actionable plan for your marketing in the coming year.

Start with our free SEO audit. Then, book a complimentary coffee chat to see where the STGP can add value to your marketing planning and execution in 2025.