Let's face it, social media marketing is essential for businesses who want to grow. Positive interactions on social media can lead to more sales! In fact, a recent study found that 78% of consumers are willing to buy from a company after having a positive experience with them on social (Sprout Social).
But it can be difficult to keep up with the knowledge and skills you need in order to be as effective on social media as possible. The algorithms are always changing, there are new features released often (Instagram Reels most recently, for example), and who has time to do hashtag research, anyway?
That's where hiring an agency can be helpful. We've compiled the top 5 reasons why hiring an agency should be an option you consider for your business' social media content creation and management...
Reason 1: Consistency
One of the most common struggles we hear from business owners and even employees in charge of social media content creation is that it is difficult to stay consistent. We get it! Coming up with creative posts, day after day, whilst repeating essentially the same messages, can be difficult and draining. And if you're a solo entrepreneur or a small business owner, what happens when something comes up with business or in your personal life, or if you get sick? Social media posts tend to be the first thing that get forgotten.
When hiring an agency to handle your social media content creation and management, there's a whole team standing behind your business! So even if your assigned social media manager has an emergency come up, there are others on the team that are familiar with your business and can maintain that consistency for you.
Reason 2: Expertise
If you own and run an Accounting Agency, then you are an expert in the fields of bookkeeping, accounting, taxes, etc. You have continuous learning to do to keep up with the ever-changing government regulations and programs, plus you have to stay on top of the changing software, and maintain positive relationships with your clients.
Sure, you can hire a freelancer from Fiverr or your neice to manage your social media accounts for you... but have they taken College or University courses related to marketing, online advertising, communications, graphic design, etc.? Are they committed to staying up-to-date with all of the algorithm and platform changes? Are they surrounded by a team who inform one another, daily, of the changes and updates to social media marketing best practices?
When hiring a professional social media agency, you can rest assured that they are experts in their field, just like you are an expert in your field!
Reason 3: Save Time
It is estimated that creating content and managing ONE social media platform for a small or medium-sized business takes 5-20 hours per week. Can you afford to give up that time - whether it's in the evenings after your shop is closed or during business hours, taking you away from some of your more preferred tasks?
Professional social media managers know the tips and tricks to create and manage your content efficiently. When you can trust someone else with your social media, it frees up more of your time... and sanity!
Reason 4: Save Money
Let's imagine for a moment that you decide to handle your social media in-house. Perhaps it's tasked to the man/woman answering the phones and greating the guests. This person is on payroll and you are paying them hourly. You pay taxes, health benefits, and other deductions on their wage, plus you provide them with the computer and online subscriptions needed to do the job.
When hiring an agency to handle your social media, you pay a flat rate, you don't provide their equipment and online subscriptions, plus you don't pay payroll deductions or health benefits.
Reason 5: Strategy
Hiring a professional social media agency means that they work with you to develop a strategy for your online presence. Most often, this includes goal-setting, performance-tracking, monthly reports, posting plans, and more! Social media for business is so much more than just putting some pretty posts out on Instagram. For those who are experts in the field, it involves a thorough understanding of the business, the goals of the business owner, an understanding of the target audience (and where they are spending their time online), and more.
To be successful, one must have a strategy.