A good graphic designer does more than just create visual art; they help you – their client – tell a story. Who are you and what do you offer the world? How is that best expressed through graphic design? Here’s what our in-house graphic designer what would like you to know.
1. Limit the number of fonts you use. Using too many fonts can be very distracting at best and a little off-putting at worst. We recommend no more than three different font types and make sure they complement each other, not compete against each other.
2. Don’t be afraid to go big. Your eyes are drawn to larger elements so make your object of focus big and bold. When parts of your design are too small, they tend to appear untethered to the rest of the design.
3. Be consistent in your design. Settle on a colour palette and stay consistent with typography spacing and size. Within those boundaries, be creative and add your brand’s personality!
4. Use white space when you can. Less is more in design and marketing, so keep your work uncluttered. Remember, you don’t need to write a novel to get the idea across.
5. Use variants within a font family. If you want to accentuate different parts of your typography, consider using varying font weights and styles within one font family. It adds some interest without feeling lost and cluttered.
6. Copy before design. Create your copy first, then design around it. Send your graphic designer your complete copy (as much as possible) before they go to layout so the design can support the message instead of fight it.
7. We have thick skin. Tell us what you like and don’t like. Be direct; we can take it! It saves time and ultimately gets to what you want faster. Our goal is to make you happy so we need honest input to get you those anticipated results.
In the world of digital media, graphic design is king. Creating your personal brand online has never been more important as more and more businesses are going digital. These tips can help you tighten up your designs and get you more recognition and more sales. And we consider that a win-win!