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Top 5 Reasons to Hire a Copywriter for Your Blog or Website

So you weren’t that kid with your nose in a book all through elementary school. You’re trying to keep prepositions and conjunctions straight while figuring out if the Oxford comma is still a thing. You still want to be professional, get your point across, and still be entertaining!

The thing is, you're great at what you do. Whether you're a mechanic, life coach, accountant, or physiotherapist, you are killing it! But writing? That may be one project you can delegate to a professional who can help craft your company's message. A good copywriter can take your ideas and information and wrap it up into a consumable piece.




The following are my top five reasons to hire a copywriter:

1. It helps free up my time for marketing & client care.

It would be incredible to have enough brain power and hours in the day to do it all myself. But since that isn’t possible, I am learning to invest my energy into marketing, client care, and team support. My copywriter takes my ideas and churns them out into magic. I promise it is worth every penny!

2. I get an outsider’s point of view.

Sometimes I get tunnel vision on my own, and don’t see the bigger picture. Hiring someone on the outside with a bird’s eye view of my business keeps the content fresh and interesting.

3. I know that my copy looks professional.

Poor grammar and spelling can discredit a company and their message. We’ve all visited a website at some point with a glaring error in their content. It can cast a shadow on their competence. Never underestimate the power of proper grammar and usage!

4. It keeps a balance between “salesy” and personal posts.

On my own, I often stray on the side of being either too sales-focused or too personal. A good copywriter hits a balance of both, revealing my company’s story while still presenting a sales opportunity.

5. A well-written blog will lure people to the website.

Humans are hard-wired for storytelling. When my [copywriter’s] well-crafted article gets shared on social media, readers will turn to my website. They want to know who I am and what I offer. They want to get to know the character behind the story.

Hiring a professional copywriter will always be a good investment. It allows you to continue being great at what you do, while supporting another hard-working entrepreneur.


For more information on our copywriting services, please click HERE.

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The STGP team is here to help with all things social media, website design, graphic design, and online marketing! If you need more eyes on your business, reach out. We love helping business owners take advertising off their TO DO lists.

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