Updated: Jan 13, 2022
Does your business need to be online? 99% of the time, that answer is yes.
But why is it so important?
Online, consumers can simultaneously learn about who you are as a company and engage with your brand on a more personal level. Whether it’s a website, an e-commerce platform, a social media page, a Google listing or a combination of all of these things, getting your business online will help you grow.
Even if you don’t conduct business online, customers and potential customers are expecting to SEE you online. According to Google, 97% of consumers use the web to search for local businesses – and if most of your potential customers are online, you should be, too.
So, how can you grow your online presence?
1. Get on Google. Set up a My Business listing, add your services, contact info and any other relevant information. This will help you get found in searches.
2. Build a website. Depending on the nature of your business and what you offer, your website needs will vary. From a basic landing page to a full e-commerce site, there are options for every size business and budget.
3. Be social. Showing up on Facebook, Instagram, Twitter, LinkedIn allows you to reach, nurture, and engage with your target audience. Social media is about building relationships and reaching more people.
4. Start an email list. Encourage users to sign-up to receive gated info on a regular basis. This will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. You set the schedule, then stick to it.
5. Master your SEO. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. What is SEO? It’s the process of improving your website to increase its visibility when people search for products or services related to your business in Google or other search engines.
Maintaining an online presence requires consistency as well as testing new things to see what works best for you and your business. Not all platforms are created equal, and you might find what works for one business doesn’t work for yours.
One thing is for sure, the sooner you begin using these powerful marketing tools, the more leads you can generate and nurture.