STGP Blog - Learn Digital Marketing Best practices for small business

So you weren’t that kid with your nose in a book all through elementary school. You’re trying to keep prepositions and conjunctions...

Since the launch of Instagram 10 years ago, the popular platform has grown to over one billion monthly active users and nearly 500...

Over the past several years, we have had the pleasure of working with several local businesses who exceed our expectations! Also, we've...

From humble beginnings just 3 short years ago, Small Town Girl Promotions is moving from a one-service business to a full service digital...

Do you ever feel like the social media playground is getting a little crowded? There are always the noisy, brash kids who get a lot of...

There's no better time than the present to promote your business online! Staying connected is now more important than ever, with people...

Hootsuite released a report earlier this year, the Social Media Trends 2019 Report, and in it, they found that organic reach on Facebook...

I love sharing the tools, connections, and resources that I've found helpful along the way, in order to help others strive. So, without...

Customers and clients decide to purchase from your business when they trust you. And they can more easily trust you if they can see you,...

The Facebook algorithm recently changed... and it is meaning that posts on Facebook business pages are reaching fewer people. You want your posts to reach people, right? Then read this: 1. Create Engaging Posts People don't watch TV because they love watching the commercials. They love their shows! So... don't write ad after ad after ad on your Facebook Page. Instead, tell stories. How messy is your desk? Did an employee do or say something funny? Did an employee win an awar

Creating the perfect social media post is a lot like baking cookies. You need all the right ingredients, a good recipe (aka knowledge on how to put the ingredients together), and some family/friends to eat them! Oh, and maybe some milk to dunk them in! Before we get into the nitty gritty of it all, let me share my favourite cookie recipe with you. Classic milk chocolate chip cookies: click here Ingredients Butter - the essential fat of the mixture Mmmmm, butter. Butter make

Creating and growing a social media following is as much an art as it is a science . First, the science... You've heard of the "Facebook Algorithm"? It's this magical, mystical creature hiding in the innards of Facebook. Nobody's quite sure exactly how it works, but everyone has theories. It's basically a set of mathematical formulas that decides who sees which posts, and when. The social media nerds of the world have several strong hypothesis that I'll share with you: 1)

Nothing beats word of mouth, but social media comes a close second. Facebook is still the most popular social media platform, but Instagram (and others) are gaining ground on FB. So, get on Instagram and grow your "followers" list, fast! 1. Hashtags, Hashtags, Hashtags! Instagram is all about hashtags. It's how people search and browse on Instagram. You can increase your reach by 4 times, just by using kick ass hashtags! So, which hashtags should you use, how many, and whe

You have a Facebook Page, you post on it, but you just aren't pleased with the number of people you are reaching... I've been there. Read on for 6 easy steps to increasing your Facebook reach, WITHOUT paying for Facebook ads! You are going to create an online contest. 1. Think of a product or service that you could give away, for free, that is related to your business. If you have a business with homemade products, perhaps you could give away one of your products. If you r

One of the first steps that should be taken on your Facebook business Page is to invite your Friends to "like" your Page! Your friends and family are likely interested what you are doing in your work life, so why not give them the opportunity to stay in the know? First, go to your Facebook business Page. If you're on a computer, on the right hand side, there's a blue link that says "Invite Friends". Click it and then push the INVITE button beside any of the friends you'd like