STGP Blog - Learn Digital Marketing Best practices for small business

Hi, if we haven't met yet, my name is Kim, and I'm a social media expert. I collect Facebook Pages and Instagram accounts like most women...

Yikes! Facebook is changing things again! This time they are upgrading the Facebook Business Pages fromt the "Classic Pages Experience"...

Have you ever wondered the steps and time it takes to create a social media post that stops the scroll, engages the audience and leads...

Running a small business is not for the faint of heart! Between marketing, sales, strategic planning, filing taxes, managing employees,...

YOU know you’re fun and engaging, but sometimes you worry that your potential clients don’t see it. You’re tired of posting the same old...

Staring at a blank screen, you know you need to write a captivating caption - something that really connects with your audience on...

Reach is all about the number of unique users seeing your posts. Tracking this is important because it measures our ability to show...

Let's face it, social media marketing is essential for businesses who want to grow. Positive interactions on social media can lead to...

Does your business need to be online? 99% of the time, that answer is yes. But why is it so important? Online, consumers can...

This really depends on what you want to portray, who your audience is and what emotions you want to evoke. Colour serves many purposes in...

If you hear the phrase “paid Facebook ads” and break out in hives, take a deep breath. You’re not alone, and we’ve got a few tips for...

Anyone can do this social media stuff. Don’t you just throw a few pictures up each week, and you’re set? Well, technically, yes, anyone...

Social media channels are a great place for brands to connect with potential clients, share content relating to their business, and...

As a business owner who wants to network and grow your business, you need to be active on social media. As someone who wants to stay in touch with friends and acquaintances, or stay caught up on local events, you may find social media very engaging and effective. However, studies show there can be negative effects from using social media if we’re not intentional about our usage. The dopamine hit we get from likes and comments can also have the reverse effect – anxiety, loneli

A good graphic designer does more than just create visual art; they help you – their client – tell a story. Who are you and what do you...

When you’re spending a lot of time trying to get the word out there about your business, you want to be sure you’re doing it right....

Your posts are thoroughly researched and well-written, so why do you need to add images? If you use your blog or social platform for...

According to Digital Marketing Community, the all-industry average engagement rate for 2020 was only 0.09%, meaning much less than 1...

One of the most intimidating parts of getting a new business going is figuring out your brand voice in the crowded party that is the...

You put in all the work to create your business, you have a beautiful website that you’re particularly proud of, and you can’t wait until...